About Us

              Custom HBC is a family owned and operated business that was founded by Larry Wilhelm, the former president of Softsoap Enterprises and Minnetonka Brands Inc. Custom HBC is the leading supplier of customized health and beauty care products in the promotional industry. We have over 2,000 items in stock, which allows us to satisfy all our customer needs. Our fast turnaround and excellent delivery performance are constant with our customer focus. Along with a brand selection, Custom HBC's unsurpassed quality and competitive pricing provide customers an affordable, yet, high quality product that is unmatched. Custom HBC's printing capabilities are also vastly superior! We use digital 4 Color Process, thermal-transfer or toner-based (non-paper) pressure sensitive labels as the primary custom imprinting method, which allows Custom HBC to provide clients with 4-Color Process imprinting at no extra running charge! This in turn gives customizable products, endless design options, ranging from personalized imprinting, invisible "no-label" look, new spot-holographic imprinting, 3D effect, high-impact, shimmery effect, label embossing, elegant "hot stamp" effect, and shrink sleeve imprinting.

            Custom HBC has rapidly grown over 8 years to become the leading supplier in the Health and Beauty Care category. Successfully reaching our clients needs has led to Custom HBC's collection of prestigious awards and recognitions such as:

Spirit Award Winner- 2006, 2007, 2008, & 2009

Counselor Distributor Choice Award Finalist- 2008 & 2009

Counselor Distributor, New Line Award: 2009

Minneapolis Business Journal FAST 50 - Fasted Growing Private Companies- 2007, 2008, & 2009

Name to Entrepreneurs Magazine's Hot 500, 2007's Fastest Growing Companies in America